January 23, 2008

Japanese can enjoy Disney Mobile service from March 2008

While Disney Mobile didn't perform quite well in US, they are confident that Japanese will fall in love with their Disney cartoon characters and will succeed in Japan.

(AFP) Disney unveiled its first mobile phones in Japan on Tuesday, saying the US entertainment gaint is "extremely confident" in success here after learning lessons from its flop in the US market.

Walt Disney Japan, the local unit of Walt Disney Co., said it would begin a new mobile telephone service, named "Disney Mobile," on March 1 together with Softbank Corp in line with their initial announcement in November.

Disney Mobile will first offer three types of mobiles made by Japan's Sharp, whose outer package is covered with silhouette patterns of Mickey Mouse.

They also feature a special online bottom that will allow subscribers to jump to Disney websites, while Disney's iconic characters can be used on standby screens and to decorate e-mails free of charge.

Further details, including prices, were to be released later.