November 6, 2007

Get Free Samples in Tokyo


One of the latest trends is the emergence of stores where consumers can enjoy sample products for free before their release in the market, thus providing corporations with more effective and accurate marketing research.

The latest offering is by SampleLab!. Located in Omotesando, it is the latest hot spot in central Tokyo among women aged 20-30 who make up 80% of its 38,000 registered members. The rule is simple. Visitors can take away up to five items of sample products once a day with 2-week advance booking. There is a 300 yen registration fee and 1,000 yen annual free-pass ticket. The sample products, such as foods and cosmetics, are renewed every two weeks by member corporations.

As the saying goes.. Good things are free.?

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