June 14, 2007

Cool as a Cucumber

Japanese are staying cool as a cucumber this summer with "Pepsi Ice Cucumber", a new soda based on the crisp green gourd.

The soft drink, which hit stores here on Tuesday, doesn't actually have any cucumber in it -- but has been artificially flavored to resemble "the refreshing taste of a fresh cucumber,"

According to Pepsi, the mint-colored soda is on sale just for the summer and only in Japan. From the report, the initial sales were brisk, and Pepsi aims to sell 200,000 cases over the next three months.

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