January 20, 2007

Yahoo launches personal finance section

(Source)Yahoo Inc. launched a new personal finance Web site Friday in a move designed to broaden the reach of its Yahoo Finance product and increase advertising revenue from companies that provide financial services.

Sunnyvale-based Yahoo said the site brings together a suite of new financial centers, covering every major area of personal finance. The centers have such headings as "Banking & Budgeting" and "Retirement."

"The goal of Yahoo Finance has always been to help our users make informed financial decisions, and now we're able to do that across every aspect of their financial lives," said Peggy White, general manager of Yahoo Finance. "Not all of our users manage an investment portfolio, but we all manage a checkbook. This presents a huge opportunity for Yahoo Finance to expand beyond our core investors."

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