January 17, 2007

Fish Reflexology - tiny fish that nibble off dead skin for Singaporean

So what is next for Singaporean?

SINGAPORE, Jan 17 (Reuters Life!) - Would you let skin-eating fish nibble at your toes? Or how about shaving your eyebrows and then re-painting them back on?

Beauty is big business in Singapore, where looking good is something of a national obsession.

Turn any corner in this wealthy, tiny island and you're likely to find a spa, a slimming or manicure parlor, a hair salon or a waxing joint -- or all five next to each other.

The emphasis on vitality is prevalent in many countries across Asia, but it appears to be most pressing in Singapore

Fish Reflexology, clients' feet are exfoliated by tiny fish that nibble off dead skin -- a method used in Turkey for decades to treat diseases. The treatment is also available in some areas of China and Japan.

The spa opened in December on Singapore's Sentosa island and more than 2,000 customers have fed their feet to the fish.

"We wanted an initiative experience," said Jezzamine Lee, communications manager of the Haw Par Corporation that brought the concept to Singapore.

"It also fits in nicely with beauty-mad Singapore."

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