December 15, 2006

Guinness "Noitulove" earned the film Grand Prix at the Cannes Lions Int'l Ads Festival



CANNES, France (AdAge.com) -- Guinness "Noitulove" earned the film Grand Prix at the Cannes Lions International Advertising Festival after what jury president David Droga described as a "difficult and confusing" judging process.

Devolution
The spot, created by Abbott Meade Vickers BDO, London, and directed by Daniel Kleinman, resurrects the famous "Good thing comes to those who wait" tagline and features a trio of Guinness-guzzling pub goers who take a reverse journey through time, devolving to Neanderthals, monkeys and, finally, bulbous-eyed mudskippers.

"It's a very very strong ad," Mr. Droga said at the film press conference. "A lot of the jurors felt that it was not only a stand-alone, remarkable ad, but also a triumphant return for a fabulous campaign." In earning the Grand Prix, Guinness completes a winning run through this year's awards circuit, having also earned the Grandy, Best of Show at the One Show, a D&AD Yellow Pencil and three Clios.

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